The annual report on the world’s most valuable global brands (2012)

This year the BrandFinance® Global 500 has seen a decrease in the total Enterprise Value with a decline of 0.4% proving that businesses’ are still feeling the effects of the turbulent economic climate. Nevertheless despite this, the brand values of the Global 500 have seen an overall growth in value of 3.3% to US $3,415 billion suggesting that the recovery is slowly underway.
 

At a regional level the on-going European sovereign debt crisis continued to affect brand values in Europe which saw a decline in brand value by -7% to US $1,080 billion. This was mirrored in the banking industry which saw 16 European banks appear in the Top 20 ‘fallers’ in this year’s report.

Report: Brand Finance® Global 500 (2012)

 

David Haigh, CEO Brand Finance plc