Jack Welch: Chairman and CEO of General Electric between 1981 and 2001

1. Lead Managers muddle - leaders inspire. Leaders are people who inspire with clear vision of how things can be done better.  
2. Manage Less “We are constantly amazed by how much people will do when they are not told what to do by management.” 
3. Articulate Your Vision “Leaders inspire people with clear visions of how things can be done better.” The best leader do not provide a step-by-step instruction manual for workers. 
4. Simplify Keeping things simple. “Simple messages travel faster, simpler designs reach the market faster and the elimination of clutter allows faster decision making.“
5. Get Less Formal “You must realize now how important it is to maintain the kind of corporate informality that encourages a training class to comfortably challenge the boss’s pet ideas.“
6. Energize Others Genuine leadership comes from the quality of your vision and your ability to spark others to extraordinary performance. Getting employees excited about their work is the key to being a great business leader.
7. Face Reality Face reality, then act decisively. Most mistakes that leaders make arise from not being willing to face reality and then acting on it.
8. See Change as an Opportunity Change is a big part of the reality in business.
9. Get Good Ideas from Everywhere New ideas are the lifeblood of business. “The operative assumption today is that someone, somewhere, has a better idea; and the operative compulsion is to find out who has that better idea, learn it, and put it into action - fast.“
10. Follow up Follow up on everything. Follow-up is one key measure of success for a business. 
11. Get Rid of Bureaucracy The way to harness the power of your people is “to turn them loose, and get the management layers off their backs, the bureaucratic shackles off their feet and the functional barriers out of their way.” 
12. Eliminate Boundaries In order to make sure that people are free to reach for the impossible, you must remove anything that gets in their way. “Boundarylessness” describes an open organization free of bureaucracy and anything else that prevents the free flow of ideas, people, decisions, etc.
13. Put Values First Don’t focus too much on the numbers. “Numbers aren’t the vision; numbers are the products.“
14. Cultivate Leaders Cultivate leaders who have the four E’s of leadership: Energy, Energize, Edge, and Execution.
15. Create a Learning Culture “The desire, and the ability, of an organization to continuously learn from any source, anywhere - and to rapidly convert this learning into action - is its ultimate competitive advantage.“
16. Involve Everyone Business is all about capturing intellect from every person. The way to engender enthusiasm it to allow employees far more freedom and far more responsibility.
17. Make Everybody a Team Player Managers should learn to become team players. Take steps against those managers who wouldn’t learn to become team players.
18. Stretch Stretch targets energize. “We have found that by reaching for what appears to be the impossible, we often actually do the impossible; and even when we don’t quite make it, we inevitably wind up doing much better than we would have done.“
19. Instill Confidence Self-confident people are open to good ideas regardless of their source and are willing to share them. 
20. Have Fun Fun must be a big element in your business strategy. 
21. Be Number 1 or Number 2 “When you’re number four or five in a market, when number one sneezes, you get pneumonia. When you’re number one, you control your destiny.“
22. Constantly Focus on Innovation “You have just got to constantly focus on innovation. And more competitors. You’ve got to constantly produce more for less through intellectual capital. Shun the incremental, and look for the quantum leap.” 
23. Live Speed “Speed is everything. It is the indispensable ingredient of competitiveness.” 
24. Behave Like a Small Company Small companies have huge competitive advantages. They “are uncluttered, simple informal. They thrive on passion and ridicule bureaucracy. Small companies grow on good ideas - regardless of their source. They need everyone, involve everyone, and reward or remove people based on their contribution to winning. Small companies dream big dreams and set the bar high - increments and fractions don’t interest them.“

Marketing y medio ambiente: Una aproximación a la situación de la industria española

Este trabajo persigue aproximarse a la realidad del marketing medioambiental en la industria española, identificando, por un lado, las actividades medioambientales que gozan de una mayor aceptación en este sector y, por otro lado, el perfil de empresas más proclives a adoptarlas. Los resultados sugieren que las organizaciones que gozan de una mayor visibilidad son más intensas en el desarrollo de actividades de marketing medioambiental. Además, también se observa que el grado de implantación de modificaciones medioambientales en los procesos internos, relacionados con las actividades logísticas y el diseño del producto, es superior al de las acciones dirigidas al mercado, orientadas primordialmente a la comunicación y promoción de las decisiones medioambientales.

Universia Business Review

  Elena Fraj, Eva Martínez y Jorge Matute

 

Ken Robinson: "We are educating people out of their creativity"

Walter Schloss: Rules of Investing

1. Price is the most important factor to use in relation to value.  
2. Try to establish the value of the company. Remember that a share of stock represents a part of a business and is not just a piece of paper. 
3. Use book value as a starting point to try and establish the value of the enterprise. Be sure that debt does not equal 100% of the equity. (Capital and surplus for the common stock)
4. Have patience. Stocks don’t go up immediately.
5. Don’t buy on tips or for a quick move. Let the professionals do that, if they can. Don’t sell on bad news.
6. Don’t be afraid to be a loner but be sure that you are correct in your judgment. You can’t be 100% certain but try to look for the weaknesses in your thinking. Buy on a scale down and sell on a scale up.
7. Have the courage of your convictions once you have made a decision.
8. Have a philosophy of investment and try to follow it. The above is a way that I’ve found successful.
9. Don’t be in too much of a hurry to see. If the stock reaches a price that you think is a fair one, then you can sell but often because a stock goes up say 50%, people say sell it and button up your profit. Before selling try to reevaluate the company again and see where the stock sells in relation to its book value. Be aware of the level of the stock market. Are yields low and P-E rations high. If the stock market historically high. Are people very optimistic etc?
10. When buying a stock, I find it heldful to buy near the low of the past few years. A stock may go as high as 125 and then decline to 60 and you think it attractive. 3 yeas before the stock sold at 20 which shows that there is some vulnerability in it.
11. Try to buy assets at a discount than to buy earnings. Earning can change dramatically in a short time. Usually assets change slowly. One has to know much more about a company if one buys earnings.
12. Listen to suggestions from people you respect. This doesn’t mean you have to accept them. Remember it’s your money and generally it is harder to keep money than to make it. Once you lose a lot of money, it is hard to make it back.
13. Try not to let your emotions affect your judgment. Fear and greed are probably the worst emotions to have inconnection with purchase and sale of stocks.
14. Remember the work compounding. For example, if you can make 12% a year and reinvest the money back, you will double your money in 6 yrs, taxes excluded. Remember the rule of 72. Your rate of return into 72 will tell you the number of years to double your money.
15. Prefer stock over bonds. Bonds will limit your gains and inflation will reduce your purchasing power.
16. Be careful of leverage. It can go against you.